Interview 'There's Sanity Returning'

Bloomberg

1998

Steve Jobs on Apple's turnaround, focus, and the return to building great products after rejoining the company.

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“That's been one of my mantras—focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.”